Mastering the Call to Action
Digital Advertising in Townsville means nothing if you don't understand how you can use your Call to Actions or (CTA's), because a Call to action may possibly be the easiest way for you to establish a lead. It can make or break depending on how weak or strong your CTA is, therefore I really want to give you a few tips to make sure that you are doing the most you can to grow your brand and generate those all-important leads.
Wording
Really simple,
stay clear from common words that are going to make you seem desperate or like
you are pushing for a sale. For example, selecting between the words, 'buy' and
'shop' as a CTA, one might imagine that they both mean the same thing. But you
will have to understand that many people on the web often tend to avoid
commitment, therefore subconsciously even there is a habit for most people to
think that the word 'buy' is closing them into something, though 'shop' is a
way for them to learn more information and facts. The point I am aiming to make
is that you really should think of the wording and avoid words that have
unplanned effects.
Shape and Colour
It may seem odd,
but Shape and colour of your CTA can affect its effectiveness. In the world of
Digital Advertising there have been a variety of investigations into the notion
of style and its affect upon a person's perception, and essentially one theory
claims that curves are the most suitable way to go. So, if you intend to try
and optimise even more, think about making the button for your call to action
curved, rather than a square.
Now, colour,
this is a different area that there are a few theories on. Some people would
have you believe that green is great because it means 'go', but to stay away
from red because it is 'stop', or that blue is calming so it will make people
more relaxed ... Eventually there really isn't any conclusive evidence to
suggest one option over another, so just select what works best for your
concept. One thing that I will point out though is that you should know the
font size and colour-- If you want your digital advertising to be most helpful
in the Townsville area, it is a good idea to try and keep it different from the
rest of your content, but don't go too crazy.
Location
Where your call
to action is set is quite crucial to digital advertising success.
All that I mean
by this is ensure that you don't have it tucked away in a corner somewhere, or
that you have way too much text that is complicating the Call to action.
Finally it all
comes down to figuring out the combination that helps you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the factors together just think simple and think about your
customer.
Upgrading your
Online Sales with good CTA's.
If you need to
improve your digital marketing strategy in Townsville or just want know more
about CTA's then don't hesitate to call us on 1300 595 013 or visit our
website: www.InternetMarketingExpertsTownsville.com.au.
This piece is
written with a couple of tips in mind, and it stems from a fair bit of
experimentation, but we would love to hear some of your tips and feedback! So
if you have been battling with CTAs, have found anything that does the job, or
even know of a colour that works for you, let us know, or want a few free tips
contact us on 1300 595 013.
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