Digital SEO Marketing - The Struggle to learn what Google is actually 'not providing' you


Digital SEO Marketing is a daunting and complex area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes - mostly they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still irritating. So what am I complaining about here? Well allow me to make an effort and explain it this way.

Irrespective of how you plan to structure your keyword investigation, everything starts with a particular core concept, one that you ought to develop by checking out your metrics and Google Analytics.

The idea is that from this principal idea and keyword, you then compile a seed list of terms, expanding through interrelated terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was content to make all of its searcher keyword data available totally free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to lower the access to the data obtained by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of straightforward and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the easiest ways to learn the real metrics for many specific niche areas. The main concern that is brought up by this is how it influences the small businesses in Townsville that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Townsville on1300 595 013 or visit,.internetmarketingexpertsTownsville.com.au

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