INTERNET MARKETING's Pidgeon carries good news for local Townsville businesses!

INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for some people entering the world of INTERNET MARKETING is that Google keeps making changes, so you will need to understand each one of recent updates so as to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Townsville businesses.

Before we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is necessary to get your head around if you are aiming to tackle INTERNET MARKETING.

So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that are using underhanded techniques or trying to buy links-- it pushed again towards websites must 'earn' a positon than buy one.

Hummingbird added a new feature to the game and made all of us resort to the need for 'responsive design' and recognise the way that the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has set a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Townsville business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Previously, the smaller local Townsville store would be dealing with INTERNET MARKETING because they would need to match the budget of the larger company. This meant that many small businesses were just losing hope on INTERNET MARKETING or wasting their moneya and time. With Pidgeon, a search in Townsville, is now more probable to rank a local Townsville business as a high result as compared to one with a national office elsewhere.

So INTERNET MARKETING's new Google update is one to really understand to ensure you can get the very most away from your business!

If you would like to drive your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking into Internet Marketing Experts Townsville, call 1300 595 013 or visit at www.internetmarketingexpertsTownsville.com.au