Digital SEO Marketing - The Struggle to learn what Google is actually 'not providing' you


Digital SEO Marketing is a daunting and complex area, and some of the ways that makes it even tougher is the way that Google is making it tougher to find information. I am not normally one to whine about the way that Google changes - mostly they are moving to get the SEO 'game' a more genuine a worth driven sector, but some things are still irritating. So what am I complaining about here? Well allow me to make an effort and explain it this way.

Irrespective of how you plan to structure your keyword investigation, everything starts with a particular core concept, one that you ought to develop by checking out your metrics and Google Analytics.

The idea is that from this principal idea and keyword, you then compile a seed list of terms, expanding through interrelated terms and synonyms of your core concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other factors.

At one point, Google was content to make all of its searcher keyword data available totally free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now plays.

Google has determined though that they are going to lower the access to the data obtained by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, along with anyone using recent updates of Mozilla Firefox. The secure searchers are indicated in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this influences an ever increasing amount of data, being upwards of 80 %. This means that the days of straightforward and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will need to invest in a Google AdWords advertising account for you to use Google's proprietary information.

There are a variety of good keyword research tools out there in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be just one of the easiest ways to learn the real metrics for many specific niche areas. The main concern that is brought up by this is how it influences the small businesses in Townsville that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are searching for more information on ways that you can try and get more accurate details and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For example, you can contact my SEO firm, Internet Marketing Experts Townsville on1300 595 013 or visit,.internetmarketingexpertsTownsville.com.au

Comments

Post a Comment

Popular posts from this blog

INTERNET MARKETING's Pidgeon carries good news for local Townsville businesses!

Image
INTERNET MARKETING is a highly complex and uncertain area of online marketing and is crucial to everything that you are planning to do for your business. But the catch for some people entering the world of INTERNET MARKETING is that Google keeps making changes, so you will need to understand each one of recent updates so as to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Townsville businesses. Before we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is necessary to get your head around if you are aiming to tackle INTERNET MARKETING. So, if you don't already know, Panda was the first major update within this series, and it laid the foundation for what Google considered being a 'good website' and punished those that were not structured well. Penguin then came and started attacking all the dodgy sites that ...
Read more

Digital SEO Marketing's strength comes from Quality Content

Image
Digital SEO Marketing is based upon a strong foundation of quality content, so is your Townsville business truly strong enough to succeed? Far too many places out there are generating content that isn't worth the paper it is printed on (or rather the pixels it is displayed on ...) and the web is flooded with small businesses, like yours in Townsville, that just try to get some awareness, but annoy people instead. Every online marketer, Local business and even just internet user would like to have that one post or video go viral and let the Social Media Machine just create free attention - but the truth is it is a lottery, and the very best plan that everybody can follow is to make consistently quality content for your fans to love, like and share. There are a couple of Big Picture ideas that you should remember when it comes to Content: Relevant Content is Key Facebook is a rapid paced and constantly changing place, and so you have to ensure you reach people when it...
Read more

Online Marketing Townsville, Is Your Business Plan a Dud?

Image
Online Marketing Townsville is complicated, so ask yourself, are you destined fail? This is a single concern that you really need to make sure that you are certainly imagining before you commit too much in an idea that you may not have the time to see thrive. So for example, ask yourself precisely what problem are you truly solving with your Townsville business? This is an effortless thing to consider when considering what sort of online business you may want to get involved in, or a wonderful focus if you actually have a business going. People will pay money to have their problems settled. Whether it's helping them find the nearest shoe store or the best solar panel on sale, if you can concentrate on the situation you are solving and do it well, then you are on your way to developing a wonderful online business in Townsville. Don't get too worked up if your plan in Townsville isn't distinct or is currently out in the marketplace. It's not really about the ...
Read more