Digital SEO Marketing Townsville - Facebook Ads Lessons to improve your Effect

Digital SEO Marketing Townsville is not as simple as setting up a website there are of several different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I want to share with you a few lessons that I have discovered Facebook Ads. Why Facebook ads? Because Social media is valuable to Digital SEO Marketing, and because there are many factors about Facebook Ads that I wished I knew when I initially began investing with them.

Lesson # 1-- Location, Location, location-- Don't waste your money

If you have made a Facebook ad before you would know that you have to select a location. So if you are a local Townsville Business then you will want to set the location to Townsville. It just works, right?

But what lot of people overlook is that they choose by default the option for "Everyone in this Location".

So I desire to reveal to you what that actually means.-- 'everyone in this location' means every person in whose Facebook says that they are in Townsville will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who reside in Townsville, as well as just people visiting.

So depending on your business enterprise, you may want to be targeting people that are visiting or even on holiday in Townsville. By selecting the option for this you can make sure you are getting in touch with the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your investment.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a number of your ad's reach on people that are just visiting.

So do not forget this option exists, and have a think about what options are going to help your business.

Lesson # 2-- Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many of Facebook users are young, and younger customers basically only use mobile devices. Recent figures from Facebook indicate that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend upon your audience, but regardless of whether you are targeting at an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this choice.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means ensure that you look to make sure the ad works for mobile in the preview, and you experiment with the quantity of ads you want aimed completely to 'mobile.

Lesson # 3-- Image v Text

This is something that I really needed to remember when first beginning. Facebook Ads must contain below 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you have to ensure that that you have a nice image in your ad and your font isn't too large.

One thing that I generally use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay  and it will give you an indication of how much text you are using in the ad.

So be sure to keep this in mind and your ads will have more results, and less automatic rejection by Facebook.

Hopefully these few suggestions and pieces of advice will help you to save some effort, time, and even a bit of money when it comes to Facebook ads and your Internet Marketing initiatives in Townsville.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Townsville on 1300 595 013 or visit, .internetmarketingexpertsTownsville.com.au.